Our Mission
To give every cyclist — from weekend warriors to club racers — the tools, insights, and community they need to ride smarter, train better, and enjoy every pedal stroke. We believe the best technology should feel like a natural extension of your ride, not a distraction from it.
Our Values
Three principles that guide everything we build.
Data-Driven
We believe the best decisions are backed by data. Every feature is designed to turn your ride numbers into actionable insights.
Rider First
We ride too. Every feature is tested on real rides, by real cyclists. If it doesn't make the ride better, it doesn't ship.
Community
Cycling is better together. From club competitions to cafe discoveries, we're building the platform cyclists deserve.
How It Started
PedalPulse™ was built by someone who knows what it takes to compete. Founder Joby Ingram-Dodd is a former track sprinter who raced internationally, representing Wales at the 2002 Commonwealth Games. After retiring from competitive cycling in 2006, he moved into finance as a stockbroker — until the 2008 financial crisis changed everything.
That moment sparked a new chapter. Joby taught himself to code and launched his entrepreneurial career, building businesses across media, sport, retail, and tech. Then in 2024, he returned to cycling — and fell back in love with the sport that shaped him.
But coming back, he was frustrated. Juggling multiple apps — one for training plans, another for nutrition, yet another for Strava segments, and a spreadsheet to track kit. None of them talked to each other, and none of them really understood cycling. So he combined his tech experience with his cycling knowledge and built PedalPulse™: one app that does it all.
Coach Winston, our AI coach, doesn't just hand you a generic plan — it adapts to your data, your goals, and your life. The analysis tools don't just show you numbers — they tell you what to do with them. Every feature gets tested on real rides before it ships. If it doesn't make the ride better, it doesn't make the cut.
One App, Not Five
Most cyclists cobble together a stack of apps. We built one platform that connects everything.
Juggling multiple apps
Training, nutrition, analysis, equipment, and community all in one place.
Generic fitness plans
Coach Winston builds cycling-specific plans from your actual ride data and goals.
Nutrition apps that don’t understand riding
Fuel My Ride and Hydrate My Ride plan around your training — not just calorie counting.
Data without direction
We don’t just show you numbers. We tell you what they mean and what to do next.
Meet the Founder
Joby Ingram-Dodd
Founder & CEO
Former track sprinter who was lucky enough to race all over the world, including representing Wales at the 2002 Commonwealth Games. After retiring from competitive cycling in 2006, Joby worked as a stockbroker until the 2008 financial crisis pushed him to start his entrepreneurial journey. He taught himself to code and went on to build businesses across media, sport, retail, and tech.
Returning to cycling in 2024 and falling back in love with the sport, Joby started PedalPulse™ to create the best possible experience for cyclists looking to improve. He hopes to get back to racing and compete at the World Masters Track Championships — and maybe a few others along the way.
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Join PedalPulse™ and start improving from your very first ride. Smarter training, better fuelling, real results. Start free — upgrade when you're ready.